Sales growth by sport, indexed to January 2025
Each line starts at 100 in January 2025. A soccer line at 250 means soccer card sales volume that month was 2.5× its January 2025 level.
By September 2026, soccer's indexed sales stood at roughly 4.8× their January 2025 level, ahead of basketball (3.0×), hockey (2.5×), and baseball (2.2×). NFL football cards ended at about 1.4× their starting level.